Nonprofit storytelling (not just documenting)

A few weeks ago, Rebecca (Vice President of Communications & Public Affairs at Wellnest) and I sat down to talk about what success would look like for the Brand Ambassador training she contracted me to facilitate.

She said, “I want our team to leave feeling confident to be Wellnest ambassadors.”

That became the goal and I got to work building a custom hands-on workshop around storytelling, confidence, content creation, and helping employees recognize the impact of the work they already do every day.

Thirty minutes after the training, I received this text below.

Natalie Gouche and Rebecca, VP of communications at Wellnest

I said to myself, “Mission accomplished, Nat!”

Facilitating workshops like this is my fav part of my work. I love watching people connect with a mission in a deeper way, discover stories worth sharing, and leave excited to represent their org.

And guess what?

The team started creating content less than 24 hours after the training. See a few videos below:

Talk about implementation!

Thank you, Rebecca, for trusting me with the Wellnest team. I can’t wait to see the stories they capture.

If your nonprofit, organization, or company is looking for an interactive workshop on storytelling, social media, brand ambassadorship, or community engagement, I’d love to connect.

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