Horror Stories: Groupons & Deep Discount Deals Hurting Small Business?

I think we can all agree that discounts are an important part of any business, but when do these so called deals hurt small businesses? BEWARE and think about these things:

#1 Limit the amount of coupons a customer can redeem

#2 Plan for a busy day and make sure you have enough staff to cover your floor (if you have a brick and mortar business). Having too many customers you can’t serve can cause bad reviews

#3 Understand lots of deal seekers are just that… deal seekers! They may not come back for repeat business

 

American (Deal) Horror Story
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